Brian-Costello-Design-LLC-01182020-White

bringing ideas to life from sketch to prototype

leading and practicing proven innovation methodologies

designing products through research and human factors

championing user needs across physical & digital experiences

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When was it ever acceptable to sacrifice user experience?

Do you:

often find you've wasted resources solving the wrong problems?
regularly put technology and engineering ahead of user needs prioritization?
find user needs and experience takes a backseat to business needs?
lack bandwidth applying ‘human-centered design' practices during early innovation?

If any of this sounds familiar, don't worry you're not alone. Introducing intuitive products into complex ecosystems requires leaders to embrace design and user experience throughout the entire product development process, increasing possibilities for commercial success.

You shouldn't have to sacrifice your customer's experience anymore.

let's create

wearables &

wellness products

drug delivery & medical

device development

sporting goods &

recreational products

Industry leaders we've interfaced or collaborated with

IMPROVE PRODUCT DEFINITION

Innovation is a messy business, but early product definition doesn't have to be

Shorten-development-timelines---green.pn

SHORTEN DISCOVERY TIMELINES

Avoid setbacks by integrating design and customer experience early in the ideation process

SOLVE THE RIGHT PROBLEMS

Leverage the most impactful concepts to sneak up on the best solution for your customers

Like you, we know that delighted customers keep us both in business, but what does it mean to be 'delighted'?

'Delight' is typically described as great happiness, gratification, satisfaction, joy, and so on. We agree wholeheartedly, and then some. To us, "delivering delightful experiences" is all of these bundled into an unexpected interaction that evokes a positive, pleasantly surprising emotional response above and beyond expectations.

Simply put, it's thinking through every detail, so your customers don't have to.

This is the essence of "delivering delightful experiences". It's not easy to do, requiring an increasing number of design disciplines for success. The boundaries between physical and digital products continue to blend together merging industrial, mechanical, digital, and graphical design practices introducing more opportunities for clumsy or inelegant interactions.

We have the experience traversing design research, industrial design, package design, UI and UX design, and relentlessly looking at products from a human factors perspective creating the most intuitive, desirable, and delightful experiences possible.

6

medical devices to market

27+

utility and design patents

let's create

4

innovation awards

With You From Sketch to Product

DIAGNOSE

Assessing your challenge and known customer needs

We'll define a design led human-centered approach tailored to where you are in your product development journey, from early discovery research to "design freeze"

DESIGN

Creating 2D and 3D concepts from simple to complex

From sketches to complex device development programs, we'll work autonomously or collaborativelly as an integrated team member

let's create

DEVELOP

Producing physical and digital prototypes to support your needs

We run the gamut: sketches, storyboards, task-flows, breadboard models, pre-engineering CAD, prototypes, realistic renderings and animations

We believe design is the constant thread throughout any complex initiative, playing a central role in collaborating with stakeholders and driving research through to finalized intent.

Our human-centered design process follows a best-in-class research-driven approach:

leveraging design as a tool to identify & prioritize user needs
developing concepts and prototypes answering your most critical questions first
reducing risk and project costs while delivering cumulative value to all stakeholders