We are a human-centered design agency that partners with pharmaceutical, medical, and healthcare companies to design user-friendly product interactions and experiences.
We believe design is the constant thread throughout any complex product development initiative, playing a central role in collaborating with stakeholders, and driving research through to finalized intent.
Our human-centered design process follows a best-in-class research-driven approach:
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leveraging research and design to identify and prioritize user needs
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developing concepts and prototypes answering your most critical questions first
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reducing risk and project costs while delivering cumulative value to all stakeholders
By integrating design and user experience early, we help teams accelerate learnings with physical product development ranging from handheld devices to benchtop equipment, and everything in between.
IMPROVE PRODUCT DEFINITION
Innovation is a messy business, but early product definition doesn't have to be
SHORTEN DISCOVERY TIMELINES
Avoid setbacks by integrating design and customer experience early in the ideation process
SOLVE THE RIGHT PROBLEMS
Leverage the most impactful concepts to sneak up on the best solution for your customers
Experts at Integrating
Research and Design
We help clients bring their innovative ideas to life within complex and regulated industries while considering ergonomics, usability, industrial design, technical, and commercial constraints.
Our superpower is designing appropriate conceptual solutions and effective research strategies that answer questions like; What design directions are the most intuitive? Which integrates the best into their workflow or lifestyle? What solutions provide the most value?...
At the end of the day, we use research and design to help you make data-driven business decisions as early as possible, saving you time and money throughout development.
Experiential
Design Research
Dissecting every micro and macro user interaction to inform and optimize the cognitive, behavioral, and emotional experiences
Digital
User Interface and UX
Extensive experience bridging physical and digital worlds while designing intuitive and elegant user interfaces
Our Design Approach
DIAGNOSE
Assessing your challenge and known customer needs
We'll define a design led human-centered approach tailored to where you are in your product development journey, from early discovery research to "design freeze"
DESIGN
Creating 2D and 3D concepts from simple to complex
From sketches to complex device development programs, we'll work autonomously or collaborativelly as an integrated team member
DEVELOP
Producing physical and digital prototypes to support your needs
We run the gamut: sketches, storyboards, task-flows, breadboard models, pre-engineering CAD, prototypes, realistic renderings and animations
bringing ideas to life from sketch to prototype
leading and practicing proven innovation methodologies
designing products through research and human factors
championing user needs across physical & digital experiences
