top of page
Products don't exist in isolation.
They must work within complex ecosystems of people, environments, workflows, other products, and systems. Every interaction within that ecosystem contributes to the Product Experience.
Creating a cohesive experience across those interactions requires countless decisions throughout development. As responsibility moves between disciplines, teams, and phases, maintaining continuity across those decisions and insights becomes a collective responsibility, but rarely one that is explicitly defined.
Keeping the Product Experience in Focus
We help organizations intentionally discover, define, shape, and preserve the right Product Experience throughout development.
That means maintaining focus on the interactions that create the experience, connecting insights and decisions across disciplines and workstreams as the product evolves.
​
Our Product Interaction Design practice keeps those interactions at the center of development, helping them work together as a cohesive Product Experience.
​
Our role can complement the expertise already surrounding a program or bring together the disciplines needed to shape the experience more broadly.
A Practice Built Around the Product Experience
Our practice brings together five interconnected design disciplines, all through a Human Factors lens and with a shared focus on the Product Experience.
Broad enough to see the whole. Focused enough to go deep.
Design Research
​
Understanding the people and context surrounding the product.
Industrial Design
​
Shaping the physical relationship between people and products.
Packaging
Design
​
Guiding how people encounter, access, and engage with products.
Visual Communication​
​
Making information, ideas, and meaning visible and understood.
Instructional Design
​
Supporting how people learn to interact with and use products.
Built for Healthcare Product Development
Our practice is built entirely around healthcare product development, with more than 25 years of combined experience designing drug delivery systems, medical devices, and the interactions that surround them.
Selected Experience
Collaborative work across teams.
.png)
Lawton Laurence - R&D Leader
"Drawing on more than 15 years of user research in self-administration platforms, his firm offers rare depth of experience that would accelerate your development programs in a way no one else could match. His industrial design production has been some of the best I've worked with in my career."
The Right Product Experience Doesn't Happen by Accident.
bottom of page