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We approach design holistically  

Our approach to design carefully considers how each design decision impacts the customer's experience, technical feasibility, and ultimately commercial viability. It's looking holistically at the physical and digital product design while thinking through each detailed feature and considerations for:

  • context of usehow and where it's used

  • ecosystem integration - other products or system interactions

  • user expectationsaffordances, understanding, and existing knowledge 

  • emotional responsebehaviors and feelings elicited before, during, and after use

  • psychological burdencognitive impact or strain experienced 

At the heart of complicated product ecosystems, we use our industry-best design methodologies as the medium to find solutions that satisfy all stakeholders.

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 "Drawing on more than 10 years of user research in self-administration platforms, his firm offers rare depth of experience that would accelerate your development programs in a way no one else could match.  His industrial design production has been some of the best I've worked with in my career."

 

Lawton Lawrence

Senior Director Research and Technology 

Our multi-disciplinary design approach enables us to be your "go-to" for research design, usability and heuristics evaluations, product design, packaging design, industrial design, graphic design, user experience design, and instructional design.  

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EXPERIENTIAL

Iterative research and applied expertise used to define optimal physical and digital interactions
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PHYSICAL

Physical design from ideation to realization  including product, packaging, and surround
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DIGITAL

Digital product design from apps to connectivity integration specifying software interactions
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CONTEXTUAL
& ITERATIVE
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CONCEPT SKETCHES
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WIREFRAMES
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BEHAVIORAL & COGNITIVE
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STORYBOARDS & WORKFLOWS
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TASKFLOWS
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HUMAN FACTORS
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FORM FACTOR DEVELOPMENT
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USER INTERFACE
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TASK ANALYSIS & HEURISTICS
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3D MODELING
& CAD
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PROTOTYPE
TESTING
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PROTOTYPING AND 3D PRINTING
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RENDERINGS & ANIMATIONS
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INDUSTRIAL DESIGN
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PACKAGING SURROUND
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INSTRUCTIONS AND QRGs
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LABELING & INFO ARCHITECTURE
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PROMO & DEMO VIDEOS
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PRODUCT BRANDING
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If anyone is looking for help in designing medical devices please check out Brian Costello Design..... I had the pleasure to work with Brian for many years during his time at West, and he is an excellent designer, with a very creative mind, and will be a great addition to any team.

 

Graham Reynolds

Vice President Strategic Partnerships and Business Development

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improving product definition

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creating intuitive concepts

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delivering delightful experiences

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