We approach design holistically
Our approach to design carefully considers how each design decision impacts the customer's experience, technical feasibility, and ultimately commercial viability. It's looking holistically at the physical and digital product design while thinking through each detailed feature and considerations for:
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context of use - how and where it's used
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ecosystem integration - other products or system interactions
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user expectations - affordances, understanding, and existing knowledge
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emotional response - behaviors and feelings elicited before, during, and after use
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psychological burden - cognitive impact or strain experienced
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At the heart of complicated product ecosystems, we use our industry-best design methodologies as the medium to find solutions that satisfy all stakeholders.
"Drawing on more than 10 years of user research in self-administration platforms, his firm offers rare depth of experience that would accelerate your development programs in a way no one else could match. His industrial design production has been some of the best I've worked with in my career."
Lawton Lawrence
Senior Director Research and Technology
Our multi-disciplinary design approach enables us to be your "go-to" for research design, usability and heuristics evaluations, product design, packaging design, industrial design, graphic design, user experience design, and instructional design.
EXPERIENTIAL
Iterative research and applied expertise used to define optimal physical and digital interactions
PHYSICAL
Physical design from ideation to realization including product, packaging, and surround
DIGITAL
Digital product design from apps to connectivity integration specifying software interactions
CONTEXTUAL
& ITERATIVE
CONCEPT SKETCHES
WIREFRAMES
BEHAVIORAL & COGNITIVE
STORYBOARDS & WORKFLOWS
TASKFLOWS
HUMAN FACTORS
FORM FACTOR DEVELOPMENT
USER INTERFACE
TASK ANALYSIS & HEURISTICS
3D MODELING
& CAD
PROTOTYPE
TESTING
PROTOTYPING AND 3D PRINTING
RENDERINGS & ANIMATIONS
INDUSTRIAL DESIGN
PACKAGING SURROUND
INSTRUCTIONS AND QRGs
LABELING & INFO ARCHITECTURE
PROMO & DEMO VIDEOS
PRODUCT BRANDING
If anyone is looking for help in designing medical devices please check out Brian Costello Design..... I had the pleasure to work with Brian for many years during his time at West, and he is an excellent designer, with a very creative mind, and will be a great addition to any team.
Graham Reynolds
Vice President Strategic Partnerships and Business Development
improving product definition
creating intuitive concepts
